Digital Marketing Training Institute Pune

  • 100% JOB PLACEMENT
  • FREE DEMO SESSIONS
  • TRAINED 3000+ CANDIDATES
  • FLEXIBLE TIMINGS
  • GET INTERNSHIP CERTIFICATE
  • GOOGLE CERTIFIED TRAINERS
  • RESUME & INTERVIEW PREPARATION BY EXPERTS
  • STUDY MATERIAL PREPARED BY OUR INDUSTRY EXPERTS
  • WEEKEND AND REGULAR BATCHES AVAILABLE
  • CONDUCTED TRAINING FOR GOVERNMENT ORGANIZATION BARTI
  • GOOGLE ADWORDS & DIGITAL UNLOCKED CERTIFICATION COVERED
  • LIVE INTERACTIVE COURSE WITH PROJECT WORK

BEST DIGITAL MARKETING CERTIFICATION COURSE IN PUNE

Digital Media is currently ruling the sector of Business Development and communication. It can be personal or business; people prefer to use this platform to communicate, share shop, search and learn things as per their daily requirements. Thus, the popularity of Digital Marketing is augmenting day by day. People are getting more and more interested in utilizing this media to make it easier for them. Therefore, the need of Digital Marketing Training becomes more prominent and relevant nowadays.

Optimized Infotech is always there to help you in getting the Best Digital Marketing Training in Pune on the subject of Internet Marketing as per the current market demand. We offer some of the most relevant and authentic courses on this topic that can help you to understand the same in an easy manner. You can learn the most advanced methods of Digital Marketing and know how to deploy them for the proper augmentation of a business.

Few Words About Our Digital Marketing Course

Digital Marketing is a vast subject and we try to educate our students about each and every part of the same in a smart and effective manner. When you get the training from our experts, you can easily be on the right track of promoting your business with this technology. Let us discuss few special features of our course so that you can understand how it is different from the other contemporary ones.

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Be An Expert in Digital Marketing with 25 Modules of Advanced Training Program in Pune

01-Introduction-To-Digital-Marketing
02-INTRODUCTION-TO-WEBSITE-DEVELOPMENT
03-DETAIL-STUDY-ABOUT-GOOGLE
04-SEARCH-ENGINE-OPTIMIZATION
05-ON-PAGE-OPTIMIZATION
06-OFF-PAGE-OPTIMIZATION
07-OFF-PAGE-ACTIVITIES
08-GOOGLE-WEBMASTER-TOOL
09-GOOGLE-ANALYTICS
10-REPORTING-AND-ANALYSIS-TOOLS
11-SOCIAL-MEDIA-OPTIMIZATION
12-SOCIAL-MEDIA-MANAGEMENT
13-VIDEO-MARKETING
14-EMAIL-MARKETING
15-ECOMMERCE-MARKETING
16-LEAD-GENERATION
17-MOBILE-APPKETING-101
18-SEARCH-ENGINE-MARKETING
19-MARKETING-PLAN
20-INTRODUCTION-TO-GOOGLE ADWORDS
21-KEYWORD-RESEARCH
22-ADVANCE-ADWORDS-MARKETING
23-ADSENSE
24-REPUTATION-MANAGEMENT
25-Integrated Digital Marketing Communications

Who Should Attend?

ENHANCE YOUR KNOWLEDGE WITH DEMANDING DIGITAL MARKETING SKILLS

  • Brand Managers
  • Public Relations (PR) Professionals
  • Business Development Managers and Directors
  • Senior Operations Managers and Directors
  • Senior Executives
  • Freshers
  • Under Graduates, Graduates, Job & Career Seekers
  • Freelancers, Bloggers & Web Designers
  • Business Owners.
  • MBA Marketing & Marketing Heads
  • MBA Marketing & Marketing Heads
  • Entrepreneurs & CEO’s
  • Small, Medium & Large Business Owners
  • MBA Colleges
  • Engineering Colleges

Internet Marketing Course Contents

Search Engine Basics
  • What is Digital Marketing?
  • Importance of Digital Marketing
  • Difference between Traditional Marketing and Digital Marketing.
  • What do you know about Google?
  • How the Search Engine works?
  • Search Engine Ranking Factors.
  • Google Sandbox effect
  • Understanding the SERP.
  • Understanding Google eco system.
  • Understanding Google snippets.
  • Different Search Operators.
  • Page Rank Technology.
  • Panda Update and its Importance.
  • Penguin Update and its importance
  • Twitter
  • Twitter for Branding
  • Twitter for Sales
  • Promote Your Products and Services
  • Responding to Users’ Needs
  • Twitter for SEO
  • Tools, Services, and Management
  • Tracking Activity and Results

  • Blogging
  • Blogging for Branding
  • Five Blogging Tips
  • Blogging for Sales
  • Promotion and Calls to Action
  • Blogging for SEO
  • Facebook
  • Facebook for Branding
  • Using Facebook as Company
  • Facebook for Sales
  • Facebook Ads
  • Facebook for SEO
  • Tracking Activity and Results


  • YouTube
  • YouTube for Branding
  • Examples of YouTube Channels
  • Subscribers
  • YouTube for Sales
  • YouTube for SEO
  • Other Video Sites

  • Search Engine Marketing
  • Understanding Search Engine Marketing (SEM)
  • Snapshot of SEM Industry
  • Advantages of SEM over Other Marketing Methods
  • Organic vs. Paid Traffic
  • Marketing Plan
  • Introduction to Google AdWords
  • Navigating through Google AdWords
  • Understanding Google AdWords Structure
  • Working with Keywords
  • Writing Ads in Google Adwords
  • Understanding Google’s Text Ad Structure
  • Reporting
  • Search Engine Optimization
  • On Page
  • Off Page
  • Google Webmaster Tools
  • Google Analytics
  • Reporting and Analysis Tools

  • Social Media Management Tool (SMMT)
  • Social Media Dashboard
  • SMMT Connection with Social Media Platforms.
  • Analytics for SMMT

  • LinkedIn
  • LinkedIn for Branding
  • Company Profile
  • Encouraging Employees to Use LinkedIn
  • LinkedIn for Sales
  • LinkedIn for SEO
  • LinkedIn Ads
  • FAQ’s About Online Marketing Training in Pune

    1. What is Digital Marketing?

    Digital Marketing is broad term through which we can market our products & services through electronic and social media. It provides various promotional techniques & methodologies which is deployed to reach customers via digital technologies.

    2. Is free Demo Session Available?

    Yes! We offer a free demo session for digital marketing training.

    3. How do I enroll in a course / courses?

    After completing inquiry for digital marketing course you can enroll yourself by registering online OR manually. Our consultant will guide you for enrolling process.

    4. How long does it take to complete Digital Marketing Course?

    Digital marketing course duration is 2 months for Weekend batches to complete training sessions.

    5. What type of degree/diploma will you provide me?

    You will be provided with industry recognized Certificate in Digital Marketing for after completing digital marketing training. Certificate will be valid all over India.

    6. Is there any Flexible Timing for working professionals?

    Yes! For working professional we offer weekend batches so that timing would be flexible to attend training sessions.

    7. Can I get Job Assistance from your side after completing the course?

    Yes! You will get 100% Job Assistance after completing Digital Marketing course

    8. What kind of practical experience I will get in this course?

    While undergoing training you will be provided live projects to work on. So that you can get hands-on experience and learn digital marketing techniques and methodologies.

    9. What is the basic skill set required before enrolling me for the course?

    Enrolling course you are required to have knowledge of basic HTML and basic computer knowledge.

    10. What would I learn during digital marketing training?
  • Search Engine Optimization
  • Social Media Marketing
  • Search Engine Marketing
  • Web Analysis Tools & Techniques
  • Email marketing
  • Digital Marketing Strategy
  • Digital Marketing Interview Questions

    Difference of Internet Marketing vs Traditional Marketing?

    Key Difference between them is the ability to track audience based on Gender, Age, Geo-location & Online Behavior using Analytics Tools whereas it is difficult to keep track of your traditional marketing strategy where you need to put a lot of effort and time-consuming research to get information about your customer's behavior against your products.

    What are the activities used for Digital Marketing?

    Search Engine Optimization, Search Engine Marketing, Social Media Marketing, Social Media Optimization, Pay-Per-Click, Google AdWords, YouTube Marketing, Twitter Marketing, etc.

    What is Rich Snippets or Schema?

    Schema is a collaborative effort & community activity with a mission to create, maintain, and promote schemas for structured data on the Internet, on web pages, in email messages, and beyond.

    What is Search Engine Marketing?

    Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising using platforms such as Google AdWords, Facebook Adverts, etc.

    What is the difference between On-Page & Off-Page Optimization?

    On-Page Optimization is a technique used on the backend of the website where technical aspects of the website are optimized for SEO.

    Off-Page Optimization is a technique used to promote the website on the internet to boost the search ranking by getting do-follow or no-follow external back-links.

    How to check visitors in real time through Google Analytics?

    Choose the right property in Google Analytics and in the Real-Time Tab go to Overview to check the real time visitors.

    How would you avoid the Penalty in Digital Marketing?

    Follow the below points to avoid the penalty:

    Do not link to any other site with bad page rank.
    Avoid Poison words. For example word "link", when you hypertext this text to give the link to your site it becomes poison words.
    Avoid stealing text or images from other domains.
    Avoid re-directing users to another page through refresh meta-tags - don't immediately send user or visitors to another page even before he or she clicked on the web page link.

    What is the Difference Between Direct Marketing and Branding?

    Difference between Direct marketing and Branding:

    Direct Marketing Campaign: In direct marketing campaign, the advertiser is interested to target the audience who are most relevant to the business. The most common campaigns are Search Networks Only, Shopping Campaigns, and Dynamic Search Ads etc.

    Branding Campaign: In branding campaign, an advertiser exposes his brand on major sites and applications. The most popular methods are Display Ads, Remarketing, YouTube Ads and custom Ads.

    Where should you use your Keywords to Optimize your Site Ranking?

    It is very important to place your keywords on appropriate area for better page ranking. These areas are:

    1. Keyword in Website URL
    2. Keyword in Website Title
    3. Keyword in Meta tag
    4. Keyword in Web page content
    5. Keyword density in body text
    6. Keywords in Headlines

    Why is online Marketing Preferred over offline Marketing?

    Now a days, it is an era of digital marketing. The online cost for marketing is SEO, Hosting, and Web Development. The number of prospects is extraordinary. One can reach many individuals online and you can set your target as worldwide. Whereas the number of people who prefer reading newspapers, watching television, etc. Therefore, the target is within a specific area.
    The customer's reachability of online marketing is more than offline marketing.

    Digital Marketing Training Institute Pune Student Reviews

    "Best place to learn digital marketing. Here you will get real time experience and end of the day you can choose your company that much of confidence you will get completion of course, please don't miss single class also. All the classes are very interested and very useful and all the teachers are giving more exposure. Thank you Milind sir and team."

    "One of the best institutions in Pune for learning Digital Marketing. Specialized in digital marketing and associated training zones that assists in enhancing our online presence. Also, Optimized Infotech is a AQSR ISO Certified Company”. However, it gives new idea to explore my business. It was great experience with TIP. It gave us practicle knowledge about all the terms of SEO, SEM, SMO. And lastly it is one of the BEST institute in Pune for SEO training"

    Course Ratings

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