People are going online & social for communication, searching, shopping, sharing or learning. Digital Media is to be a future of marketing products & services which is thriving online. It is growing day by day so one need to know what’s updating today if you want to keep pace with this technology.

Today is an era of digital marketing. Kick start your dynamic digital marketing career with Optimized Infotech. Whether, you are a working professional or fresher graduate or one who needs to learn skill in digital marketing can attend training. We are leading digital marketing training institute in Kothrud, Pune providing digital marketing classes to support you at every stage of growing career in online marketing.

In order to gain leverage in marketing your products and services, efforts have been taken to reach out to customers. The prime motto of our organization is to build masters in digital marketing. Training program helps you in enhancing your skills for customer engagement, implementation of digital marketing strategies, and to generate business online through lead generation. Our training institute helps candidate to pursue their career in this field. The levels and disciplines primarily capture the entire marketing domain. We here have an innovative and unique way to approach students. This digital marketing training has got high importance in today’s world of business. People who wish to build their future in this innovative digital world can apply for it.

What you’ll learn:

Our training Course content is designed to bridge gap between traditional and industrial latest updates which provides an individual to cope with competency in the digital marketing skills as per today’s industry trends. Course comprise of following things:

  • Digital Marketing Fundamentals
  • Search Engine Optimization/Marketing
  • Social Media Marketing/Optimization
  • Web Analytics
  • Email Marketing
  • Digital Strategy & Planning
  • Pay Per Click Advertising

Our industry provides the best training to boost your career. This is one of the disciplined fields where there is demand for skilled professionals. During training sessions, students are offered with several projects and assignments that are would be effective for their future scope.

IT industry offers several opportunities that comprises of digital marketing as this technique helps business in growing by selling their products and services online to their clients. This training has got its significance in today’s market place. We cater the requirement of people by providing best quality training in digital marketing. We provide promising placements after completion of training.

Digital Marketing Training To Prepare You For The Digital World

 Digitalization is taking over the world at a fast pace. There is hardly any area of human life that is untouched by the digital revolution.  With the internet becoming an indispensable part of life, you require to be savvy in the use of digital media for various reasons. The medium is changing and progressing at an unimaginable speed, and more businesses are becoming dependent on internet for marketing their products and services.   You need to continuously upgrade your knowledge about the digital world, to take advantage of this technological boom. Whether you are a professional or a businessman who wants to make it big, or a young graduate who wants to make a career in the sphere of marketing, you need to go for training courses in digital marketing.

A Career in Digital Marketing

Millions of young talents are in the market looking for a career opportunity that will not only be financially rewarding but offering job satisfaction as well. Opting to make a career in digital marketing is something that can help you get all this. With companies increasingly using digital marketing for increasing their reach and profitability, there is a demand for experts in this field.  Undertaking a course at the Digital Marketing Training institute Pune makes you ready to utilize these opportunities for employment to your advantage. A formal qualification in business management, skills in digital marketing and an innovative approach are sure to help you be successful.

Digital Marketing Strategy For IT Professionals

Professionals from the IT industry also stand to benefit from taking up courses at the Digital Marketing Training institute Pune. You might be able to offer solutions to the IT problems to a client, but you need to integrate it with the digital media. This integration requires you to understand the usage of this medium in marketing and can design more effective solutions for their company or clients.

Designing Effective Marketing Campaign

If you have expertise in a certain area of digital marketing like search engine optimization or ecommerce site development, acquiring more skills through the programs on offer at the institute will help you to the knowledge better. You learn how to utilize digital marketing across mediums like mobiles, laptops and palmtops to achieve better career and profitability. You become a master in organizing and managing the digital marketing campaigns for you clients or employer.

 Learn Appropriate Market Strategy

If you are someone, who is attempting to expand their business, going through the traditional methods like distribution of pamphlets and newspaper, is not an effective a method for marketing your product in the modern times. Since almost half of the world is using the digital platform for various purposes, this is the perfect medium to attract larger number of buyers to your product. Learning about digital marketing becomes crucial for any existing or upcoming entrepreneur.


  • Working Professionals (IT Software & Marketing)

People from field of marketing and other domain can join training as it can help them grow their business and promote their products and services online. It will help them boost their career in the current market.


  • Business Owner’s

Entrepreneurs who want to maximize their online channels to grow their business & those who are planning to start your own enterprise or business.


  • Fresher (Graduate)

No matter in which domain you have persuaded degree, may it a IT Software, HR, Finance or Marketing, Sales or starting your own business, you can utilize skills of digital marketing in-depth.


  • Freelancers

Those who are looking freelancing work or work from home jobs can join digital marketing classes.

  • Those who are looking for a change & better career options, Digital Marketing Training will definitely enhance your skills and help in career growth.

Key Features

  • 100% Job Assistance
  • Free Demo Sessions available
  • Industry Expert Trainers
  • Well designed digital marketing course structure
  • Weekend & Weekdays batches available as per suitability of candidate.
  • Internship Programs.

Topics Covered

Search Engine Basics

  • What is Digital Marketing?
  • Importance of Digital Marketing
  • Difference between Traditional Marketing and Digital Marketing.
  • What do you know about Google?
  • How the Search Engine works?
  • Search Engine Ranking Factors.
  • Google Sandbox effect
  • Understanding the SERP.
  • Understanding Google eco system.
  • Understanding Google snippets.
  • Different Search Operators.
  • Page Rank Technology.
  • Panda Update and its Importance.
  • Penguin Update and its importance


Search Engine Optimization

  • On Page
  • Off Page
  • Google Webmaster Tools
  • Google Analytics
  • Reporting and Analysis Tools

Social Media Optimization

  • Social Media Management Tool(SMMT)
    • Social Media Dashboard
    • SMMT Connection with Social Media Platforms.
    • Analytics for SMMT
  • Blogging
    • Blogging for Branding
    • Five Blogging Tips
    • Blogging for Sales
    • Promotion and Calls to Action
    • Blogging for SEO
  • Facebook
    • Facebook for Branding
    • Using Facebook as Company
    • Facebook for Sales
    • Facebook Ads
    • Facebook for SEO
    • Tracking Activity and Results
  • Twitter
    • Twitter for Branding
    • Twitter for Sales
    • Promote Your Products and Services
    • Responding to Users’ Needs
    • Twitter for SEO
    • Tools, Services, and Management
    • Tracking Activity and Results
  • YouTube
    • YouTube for Branding
    • Examples of YouTube Channels
    • Subscribers
    • YouTube for Sales
    • YouTube for SEO
    • Other Video Sites
  • LinkedIn
    • LinkedIn for Branding
    • Company Profile
    • Encouraging Employees to Use LinkedIn
    • LinkedIn for Sales
    • LinkedIn for SEO
    • LinkedIn Ads


Search Engine Marketing

  • Understanding Search Engine Marketing (SEM)
  • Snapshot of SEM Industry
  • Advantages of SEM over Other Marketing Methods
  • Organic vs. Paid Traffic
  • Marketing Plan
  • Introduction to Google AdWords
  • Navigating through Google AdWords
  • Understanding Google AdWords Structure
  • Working with Keywords
  • Writing Ads in Google Adwords
  • Understanding Google’s Text Ad Structure
  • Reporting


Integrating Google Analytics with Google AdWords


“It’s a very good course with interactive sessions. Pleasure to have training at Optimized Infotech”

– Amol Bhagwat

“Quality course content and the well qualified trainer.”

– Subodh Patil

“After completing my course I got 100% job assistance by them along with support by faculty and trainer. They are best at their work. I will recommend it for digital marketing course.”

– Dhiraj Jadhav

“Digital marketing training program has helped me understand the concepts of Digital Marketing. The trainer was very motivating and experienced one. I am glad to have been part of it by getting certified as a digital marketer.”

– Swapnil

“Trainer has excellent knowledge of digital marketing. I had great experience while undergoing digital marketing training sessions. I would like to recommend Optimized Infotech who is looking for digital marketing training institute in pune.”

– Vaibhav Deshmukh

“I was just a graduate before taking admission to digital marketing training. They helped me out by their hands-on approach and it was really beneficial for me at time of my interview sessions. My overall experience was great.”

– Abhijeet Pohare

“I have completed training for digital marketing at Optimized Infotech. They covered all topics required to be a online marketer.”

– Priya Shrirao

“Featured some of the most knowledgeable experts in the industry today.”

– Dev Reddy

“I have joined the Digital Marketing training to enhance and grow my knowledge of running an AdWords campaign. The trainer’s is high qualified which delivered me knowledge with in-depth insights from course content.”

– Ashwin Kale

“While undergoing digital marketing training sessions they have enhanced my understanding on digital platform. It is Best Institute for digital marketing training in Pune.”

– Neha Das

“Best feature was hands-on training approach to handle a Google AdWords account & web masters tools.”

– Mayank Chaudhary



  1. What is Digital Marketing?

Digital Marketing is broad term through which we can market our products & services through electronic and social media. It provides various promotional techniques & methodologies which is deployed to reach customers via digital technologies.

  1. Is free Demo Session Available?

Yes! We offer a free demo session for digital marketing training.

  1. How do I enroll in a course / courses?

After completing inquiry for digital marketing course you can enroll yourself by registering online OR manually. Our consultant will guide you for enrolling process.

  1. How long does it take to complete Digital Marketing Course?

Digital marketing course duration is 2 months for Weekend batches to complete training sessions.

  1. What type of degree/diploma will you provide me?

You will be provided with industry recognized Certificate in Digital Marketing for after completing digital marketing training. Certificate will be valid all over India.

  1. What would I learn during digital marketing training?

Digital Marketing Courses will cover basic and advance digital channels and topics.

  • Search Engine Optimization
  • Social Media Marketing
  • Search Engine Marketing
  • Web Analysis Tools & Techniques
  • Email marketing
  • Digital Marketing Strategy
  1. Can I get Job Assistance from your side after completing the course?

Yes! You will get 100% Job Assistance after completing Digital Marketing course

  1. What kind of practical experience I will get in this course?

While undergoing training you will be provided live projects to work on. So that you can get hands-on experience and learn digital marketing techniques and methodologies.

  1. What is the basic skill set required before enrolling me for the course?

Enrolling course you are required to have knowledge of basic HTML and basic computer knowledge.

  1. Is there any Flexible Timing for working professionals?

Yes! For working professional we offer weekend batches so that timing would be flexible to attend training sessions.

  1. Can we use our personal web sites as case studies during the courses?

Yes! While undergoing course you can use your personal websites to study and case studies.