Digital Marketing Training Institute Pune

  • 100% JOB PLACEMENT
  • FREE DEMO SESSIONS
  • TRAINED 3000+ CANDIDATES
  • FLEXIBLE TIMINGS
  • GET INTERNSHIP CERTIFICATE
  • GOOGLE CERTIFIED TRAINERS
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  • RESUME & INTERVIEW PREPARATION BY EXPERTS
  • STUDY MATERIAL PREPARED BY OUR INDUSTRY EXPERTS
  • WEEKEND AND REGULAR BATCHES AVAILABLE
  • CONDUCTED TRAINING FOR GOVERNMENT ORGANIZATION BARTI
  • GOOGLE ADWORDS & DIGITAL UNLOCKED CERTIFICATION COVERED
  • LIVE INTERACTIVE COURSE WITH PROJECT WORK

Best Digital Marketing Certification Course In Pune

Digital Media is currently ruling the sector of Business Development and communication. It can be personal or business; people prefer to use this platform to communicate, share shop, search and learn things as per their daily requirements. Thus, the popularity of Digital Marketing is augmenting day by day. People are getting more and more interested in utilizing this media to make it easier for them. Therefore, the need of Digital Marketing Training becomes more prominent and relevant nowadays.

Optimized Infotech is always there to help you in getting the Best Digital Marketing Training in Pune on the subject of Internet Marketing as per the current market demand. We offer some of the most relevant and authentic courses on this topic that can help you to understand the same in an easy manner. You can learn the most advanced methods of Digital Marketing and know how to deploy them for the proper augmentation of a business.


Few Words About Our Digital Marketing Course

Digital Marketing is a vast subject and we try to educate our students about each and every part of the same in a smart and effective manner. When you get the training from our experts, you can easily be on the right track of promoting your business with this technology. Let us discuss few special features of our course so that you can understand how it is different from the other contemporary ones.

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Be An Expert in Digital Marketing with 30 Modules of Advanced Training Program in Pune

  • What is Marketing?
  • What is Digital Marketing?
  • Why organizations do digital marketing?
  • 4 P’s and 4 C’s of Marketing
  • What is Internet and how it works?
  • Diff between Digital Marketing Vs
  • Traditional Marketing
  • Digital Marketing Process
           – Increasing Visibility
           – Visitors Engagement
           – Bringing Targeted Traffic
           – Leads
  • What do you know about Google?
  • How Search Engine works?
            – Crawling
            – Indexing
            – Processing
  • Ranking Factors of Google
  • Search Engine Updates (Panda & Penguin Update)
  • Google Sandbox Effect
  • LSI(Latent Semantic Indexing)
  • Inbound Marketing & Outbound Marketing
  • Static
  • Dynamic

Basics of HTML / CSS

  • What is Java Script?
  • What is CMS?
  • Why WordPress CMS?
  • Word Press Installation on Server
  • Understanding the Dashboard
  • Changing the default Settings
  • Installing and customizing themes
  • Content management in WP
  • Creating categories, pages and posts
  • Adding menu to site
  • Adding widgets to site
  • Installing useful plugins for site features
  • SEO specific plugins
  • Learning basic html tags
  • Anchor
  • Images
  • Urls
  • Listing
  • Div
  • Class

Interesting Facts about Google

  • Historical facts about Google and its Data Center
  • What is Search Engine and Role of Google?
  • Type of Search Engines

What is Search Engine Optimization?

Search Engine Optimization Types

  • Black Hat SEO
  • White Hat SEO
  • Gray Hat SEO

SEO life cycle?

  • Requirement Gathering
  • Keyword Research
  • On Page Optimization
  • Off Page Optimization
  • Reporting
  • Strategy Review

Difference between Organic and Inorganic

  • What are Search Operators?
  • What are Keywords?
  • Keyword Research
  • Types of keywords        
  •  1. Primary
  •  2. Secondary
  • 3. Long Tail Keyword

Keyword Qualifier

  • Seasonal Keyword
  • Keyword Research Tools
  • Keyword Planner tool
  • Google Trends

Universal Search Engine Optimization

  • Building Keyword Strategy
  • Keyword Discovery and Keyword Research
  • Keyword Discovery
  • Keyword Research
  • Leveraging the Google Keywords Tool
  • Demo for the Google Keyword Tool
  • Focusing and Targeting Keywords
  • Broad Match
  • Phrase Match
  • Exact Match
  • Setting up Negative Keywords
  • Initial Site Analysis
  • Accessibility of Website
  • Allowed File Formats
  • Navigation
  • Usability
  • Competition Analysis
  • Keyword Placement
  • Site (URL) Structure Analysis
  • URL renaming/re-writing
  • H1, H2, H3 Tags
  • Title/Description/Keyword/Meta Tags Development
  • Anchor Text
  • Image Optimization
  • Use of robots.txt
  • HTML Validation
  • Doorway Pages
  • Invisible Text
  • Cloaking
  • XML Sitemap
  • HTML Sitemap
  • Canonical Implementation
  • Understanding 301, 302, 404 Response code
  • Domain names and Exact match domain concept.
  • Internal Link Strategy
  • Footer Optimization
  • Content Proximity
  • Content Prominence
  • Keyword density
  • Keyword Effectiveness index
  • canonicalisation
  • International targeting
  • Multilingual targeting
  • Schema
  • What is Domain Authority?
  • How to Increase Domain Authority
  • What is Page Authority?
  • Page Rank

– What is Page rank
– How to increase Page Rank

  • Backlinks

– What are backlinks
– Types of Backlinks

  • Link Juice
  • Do Follow
  • No Follow
  • Link Building
  • What is Link Building
  • Types of Link Building

– One Way links
– Two Way links
– Three Way Links

  • Do’s & Don’ts of Link building
  • Link Building Strategies
  • RSS Syndication
  • Local SEO
  • Google Business Page Optimization
  • Tools for SEO
  • Monitoring SEO Strategies
  • Preparing SEO Reports
  • The importance of Links for SEO
  • Link Wheel
  • Directory Submission
  • Type of Directories
  • Article Marketing
  • Submitting Press Releases
  • Business Directories
  • Local Classifieds
  • Blog Creation and Promotion
  • Blog Commenting
  • Local and regional search engines
  • Forum & QnA
  • Social bookmarking
  • Search Engine Submissions
  • Sitemap Submission
  • Adding a Site & Verification Process
  • Configuration v Settings
  • Geographic Settings
  • Site Links
  • Website Health
  • Crawl Errors
  • Crawl Stats
  • Google Fetch
  • Blocking the Crawler and blocked pages
  • Traffic
  • Search Queries
  • Links to Site / Internal Links
  • Sitemaps
  • Remove URLS from index
  • HTML Suggestions
  • Content Keywords
  • Structured Data
  • Data Highlighter
  • Introduction
  • How Analytics tool works
  • Insights
  • Cookie Tracking
  • Get started with Google Analytics
  • Account Creation
  • Get tracking ID & Add in Website
  • Setup Goals
  • What is Bounce Rate?
  • How to reduce bounce rate
  • Integrate Adwords & analytics Account
  • Measure performance of campaigns via analytics
  • Understanding Filters & segments
  • Monitoring traffic source & behavior
  • Website Analysis Tools
  • Keyword Density Checker
  • Broken link Checker Tool
  • Spider Simulator Tool
  • Final Tracking and Reporting
  • Submission Report
  • Client Ranking Report
  • Google trends
  • Google Page speed
  • Woorank
  • Iwebcheck
  • Alexa
  • MOZ tool
  • W3 Validator / Schools
  • Data Visualisation (Google Data Studio)
  • What is Social Media?
  • Understanding its importance
  • Social Media Marketing
  • What is viral marketing & importance
  • Marketing in social networking web
  • Branding
  • Paid Advertising
  • Concept of Social Media Success
  • Tracking Activity and Results
  • Tiny URL Concept

 Blogging

  • Blogging for Branding
  • Five Blogging Tips
  • Blogging for Sales
  • Promotion and Calls to Action
  • Blogging for SEO
  • Blog integration

SOCIAL MEDIA PLATFORMS

Facebook

  • Facebook for Branding
  • Using Facebook as Company
  • Facebook for Sales
  • Facebook Ads
  • Facebook for SEO
  • Tracking Activity and Results
  • Opengraph
  • Page creation
  • content strategy
  • Hashtags
  • facebook applications

Live Videos (Facebook Live)

Twitter 

  • Twitter for Branding
  • Twitter for Sales
  • Promote Your Products and Services
  • Responding to Users’ Needs
  • Twitter for SEO
  • Tracking Activity and Results
  • Page creation hashtags
  • discover
  • cards
  • strategies to add followers
  • Marketing and tools
  • Analytics

LinkedIn 

  • LinkedIn for Branding
  • Company Profile
  • Encouraging Employees to Use LinkedIn
  • LinkedIn for Sales
  • LinkedIn for SEO
  • LinkedIn Ads

Youtube 

  • Channel creation
  • video promotion
  • increase viewership
  • annotations
  • cards

SlideShare 

  • SlideShare for Branding
  • Company Profile
  • Branding you product / services using PPT on SlideShare
  • SlideShare for Sales
  • SlideShare for SEO

Scribd

  • Scribd for Branding
  • Company Profile
  • Branding you product / services using PPT on Scribd
  • Scribd for Sales
  • Scribd for SEO

Social Media Dashboard

  • Connecting different Social Networking site with SMMT
  • SMMT Connection with Social Media Platforms.
  • Analysis for SMMT
  • Hootsuite
  • Buffer
  • Ifttt
  • Socialoomph
  • Tweetdeck
  • Tweepi
  • Socialflow
  • Sproutsocial
  • Socialbro                                    

Social Media Analytics 

  • social media metrics
  • real time customer targeting
  • sentiment analysis
  • competitor tracking
  • Creating youtube channel,
  • Understanding annotations,
  • cards,
  • navigation within youtube channel,
  • Increase Views,
  • Increase search ranking
  • Linking to adwords Account
  • Promoting video ads on youtube
  • Formats
  • Cost
  • targeting
  • Analytics
  • How Email works?
  • Challenges while sending bulk emails
  • Solution over challenges
  • Types of email marketing
  • Email marketing Tools
  • Designing of Email template
  • Email marketing scheduler
  • Email marketing success tracking
  • How Mail Servers Work
  • Hard Bounce
  • Soft Bounce
  • Open rate
  • Inbox
  • spam
  • What is eCommerce marketing?
  • eCommerce Websites overview
  • SEO Strategy for eCommerce website
  • Affiliate Marketing for eCommerce Business
  • E-tail (Online Listing)/Website V/s Market Place
  • Importance of Lead Generation
  • Understanding Landing Pages
  • Diff of Landing Pages & Website
  • Practical tips for creating landing pages
  • Converting leads to sales
  • Understanding mobile devices
  • Social media and mobile marketing
  • Advertising on mobile
  • Identifying Your Target Audience and Compet
  • Completing Your Keyword Analysis
  • Choosing Your App Name
  • Mobile App marketing Strategy
  • Mobile marketing measurement & analysis
  • -Targeting on apps
    -Targeting via location
    -Targeting on Search engine

  • Content Marketing on Mobile
  • Mobile marketing Strategy

Search Engine Marketing Overview

  • Understanding Search Engine Marketing (SEM)
  • Snapshot of SEM Industry
  • Advantages of SEM over Other Marketing Methods
  • Organic vs. Paid Traffic
  • Different between the SEO, SMO and SEM
  • Differentiate Your Services
  • 4Ps of Marketing
  • Target and Segment Your Audiences
  • Understand Your Customers
  • Crowd sourcing
  • Getting Started with Google AdWords
  • Signing Up for Google AdWords
  • Set Time Zone and Currency
  • Verify our account
  • Activating Your Account

Navigating through Google AdWords

  • User Interface Elements
  • Home Tab
  • Campaigns Tab
  • Opportunities Tab
  • Reporting Tab
  • Billing Tab
  • My Account Tab

 Understanding Google AdWords Structure

  • AdWords Account
  • Campaign Level
  • AdGroups Level
  • Access Management

SEARCH AD CREATION

Writing Ads in Google Adwords

  • Writing Effective Ads in Google AdWords
  • Call to Action
  • Value Proposition
  • Review of Google’s Guidelines

Understanding Google’s Text Ad Structure

  • Creating and Managing Your Ad Campaigns
  • Creating Ad Campaigns
  • Creating AdGroups
  • Managing Campaign Settings
  • How to Edit, Pause, Delete, or Resume a Campaign Reporting
  • AdWords Reporting and Account Performance Reports

Generating Reports in Google AdWords

  • Step 1: Select Campaign
  • Step 2: Settings
  • Step 3: Choosing Report Details
  • Step 4: Activating Your Report
  • Step 5: Template, Scheduling, and Email
  • Introduction to Shopping Campaigns
  • Introduction to Dynamic Search Campaigns
  • Display Ads Campaigns
  • Introduction to Remarketing Campaigns
  • MCC Account
  • Adwords Editor Tool
  • Conversion Tracking
  • Performance monitoring
  • Campaign Tracking
  • Impression Shares
  • Shared Library
  • Reports
  • What is Adsense?
  • Get approved for Adsense
  • Adsense account interface
  • Adsense Policies and requirement
  • Adding Google Ads to Website/Blog
  • Best Placements for Google Ads
  • Best Adsense Units to Use
  • Increasing Adsense Revenue
  • YouTube Monetization with Adsense
  • What is Online Reputation Management?
  • Why Business need Online Reputation
  • Case Studies of Brands
  • Focus Areas in ORM
  • ORM Strategy
  • Tools for ORM
  •      Become a FreeLancer & BIDDING 

  •  Understanding requirement
  • Deciding the budget of project
  • Different Billing methods
  • Bidding for project on bidding sites
  • Complete life cycle of Project with new site
  • Creating effective pitch for High Value Clients

Who Should Attend?

Enhance Your Knowledge With Demanding Digital Marketing Skills

Professionals

  • Brand Managers
  • Public Relations (PR) Professionals
  • Business Development Managers and Directors
  • Senior Operations Managers and Directors
  • Senior Executives

Students

  • Freshers
  • Under Graduates, Graduates, Job & Career Seekers
  • Freelancers, Bloggers & Web Designers

Business

  • Business Owners.
  • MBA Marketing & Marketing Heads
  • Entrepreneurs & CEO’s
  • Small, Medium & Large Business Owners

For Institute

  • MBA Colleges
  • Engineering Colleges

FAQ’s About Online Marketing Training in Pune

1. What is Digital Marketing?

Digital Marketing is broad term through which we can market our products & services through electronic and social media. It provides various promotional techniques & methodologies which is deployed to reach customers via digital technologies.

2. Is free Demo Session Available?

Yes! We offer a free demo session for digital marketing training.

3. How do I enroll in a course / courses?

After completing inquiry for digital marketing course you can enroll yourself by registering online OR manually. Our consultant will guide you for enrolling process.

4. How long does it take to complete Digital Marketing Course?

If you are Looking for Regular Batch Need to spend 2 Months & for Weekend (Sat-Sun) Batch need to spend 2-3 months.

5. What type of degree/diploma will you provide me?

You will be provided with industry recognized Certificate in Digital Marketing for after completing digital marketing training. Certificate will be valid all over India.

6. Is there any Flexible Timing for working professionals?

Yes! For working professional we offer weekend batches so that timing would be flexible to attend training sessions.

7. Can I get Job Assistance from your side after completing the course?

Yes! You will get 100% Job Assistance after completing Digital Marketing course

8. What kind of practical experience I will get in this course?

While undergoing training you will be provided live projects to work on. So that you can get hands-on experience and learn digital marketing techniques and methodologies.

9. What is the basic skill set required before enrolling me for the course?

Enrolling course you are required to have knowledge of basic HTML and basic computer knowledge.

10. What would I learn during digital marketing training?

  • Search Engine Optimization
  • Social Media Marketing
  • Search Engine Marketing
  • Web Analysis Tools & Techniques
  • Email marketing
  • Digital Marketing Strategy

Digital Marketing Interview Questions

Key Difference between them is the ability to track audience based on Gender, Age, Geo-location & Online Behavior using Analytics Tools whereas it is difficult to keep track of your traditional marketing strategy where you need to put a lot of effort and time-consuming research to get information about your customer’s behavior against your products.

Search Engine Optimization, Search Engine Marketing, Social Media Marketing, Social Media Optimization, Pay-Per-Click, Google AdWords, YouTube Marketing, Twitter Marketing, etc.

Schema is a collaborative effort & community activity with a mission to create, maintain, and promote schemas for structured data on the Internet, on web pages, in email messages, and beyond.

Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising using platforms such as Google AdWords, Facebook Adverts, etc.

On-Page Optimization is a technique used on the backend of the website where technical aspects of the website are optimized for SEO.

Off-Page Optimization is a technique used to promote the website on the internet to boost the search ranking by getting do-follow or no-follow external back-links.

Choose the right property in Google Analytics and in the Real-Time Tab go to Overview to check the real time visitors.

Follow the below points to avoid the penalty:

Do not link to any other site with bad page rank.
Avoid Poison words. For example word “link”, when you hypertext this text to give the link to your site it becomes poison words.
Avoid stealing text or images from other domains.
Avoid re-directing users to another page through refresh meta-tags – don’t immediately send user or visitors to another page even before he or she clicked on the web page link.

Difference between Direct marketing and Branding:

Direct Marketing Campaign: In direct marketing campaign, the advertiser is interested to target the audience who are most relevant to the business. The most common campaigns are Search Networks Only, Shopping Campaigns, and Dynamic Search Ads etc.

Branding Campaign: In branding campaign, an advertiser exposes his brand on major sites and applications. The most popular methods are Display Ads, Remarketing, YouTube Ads and custom Ads.

It is very important to place your keywords on appropriate area for better page ranking. These areas are:

1. Keyword in Website URL
2. Keyword in Website Title
3. Keyword in Meta tag
4. Keyword in Web page content
5. Keyword density in body text
6. Keywords in Headlines

Now a days, it is an era of digital marketing. The online cost for marketing is SEO, Hosting, and Web Development. The number of prospects is extraordinary. One can reach many individuals online and you can set your target as worldwide. Whereas the number of people who prefer reading newspapers, watching television, etc. Therefore, the target is within a specific area.
The customer’s reachability of online marketing is more than offline marketing.

Digital Marketing Training Institute Pune Student Reviews

“Best place to learn digital marketing. Here you will get real time experience and end of the day you can choose your company that much of confidence you will get completion of course, please don’t miss single class also. All the classes are very interested and very useful and all the teachers are giving more exposure. Thank you Milind sir and team.”

“One of the best institutions in Pune for learning Digital Marketing. Specialized in digital marketing and associated training zones that assists in enhancing our online presence. Also, Optimized Infotech is a AQSR ISO Certified Company”. However, it gives new idea to explore my business. It was great experience with TIP. It gave us practicle knowledge about all the terms of SEO, SEM, SMO. And lastly it is one of the BEST institute in Pune for SEO training”

Google Adwords Certified Professionals

Digital Marketing Training Seminar & Workshops

batch-regular
DIGITAL MARKETING BATCH KOTHRUD
Kothrud-Branch
DIGITAL MARKETING BATCH KOTHRUD
batch 01
DIGITAL MARKETING BATCH WAKAD
batch-weekend
DIGITAL MARKETING BATCH KOTHRUD
INSTITUTE OF MANAGEMENT STUDIES
INSTITUTE OF MANAGEMENT STUDIES
IMED BHARATI VIDYAPEETH
IMED BHARATI VIDYAPEETH
IIMS PUNE
IIMS PUNE
batch 03
IIMS PUNE
DIGITAL MARKETING KOTHRUD
DIGITAL MARKETING KOTHRUD
DIGITAL MARKETING KOTHRUD
DIGITAL MARKETING BATCH KOTHRUD
DIGITAL MARKETING WORKSHOP
DIGITAL MARKETING WORKSHOP
DIGITAL MARKETING WORKSHOP IN SBIIMS
DIGITAL MARKETING WORKSHOP SBIIMS
DIGITAL MARKETING WORKSHOP
DIGITAL MARKETING WORKSHOP
Seminar-03
CAREER GUIDANCE SEMINAR
DIGITAL MARKETING WORKSHOP IN IIMS
DIGITAL MARKETING WORKSHOP IN IIMS
DIGITAL MARKETING KOTHRUD
DIGITAL MARKETING BATCH KOTHRUD

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Course Ratings

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