Role of Social Media in Digital India
To understand the role of social media in India, you need to understand the facts and figures first. Social media has become the lifeline of the current generation. People were never connected this way ever before. To an extent, it has provided a common platform for people to raise their voice and utilize their freedom of speech. Talking about India, the recent statistics of Facebook reveals that it has more than 200 million active users and Twitter has bagged around 25 million users.Some sources say that around two-third of the Indian population spends considerable amount of time on Internet through various social media channels. This means a lot!
Now, like the social media platforms were deliberately used during the election campaigns that smartly propagated messages to every nook and corner of the country, similarly the things should work for digitalizing the nation as well. The fact that majority of the population here has turned to smartphones and a remarkable percentage has access to Internet too, in such case it should not be any tough to foresee expected transformations.
Earlier, making a public announcement or making people participate into online polls was never as easy as it is today. This has somehow appealed the bureaucrats and officials in India. As a result, the concept of e-governance has been successfully implemented in most of the domains of the government. Though, things are yet to arrive at place, but it surely revolutionized the nation to a great extent. Practically speaking, this initiative of making Digital India has superlative charisma. And, social media is playing a crucial role in helping India evolve into its digital form. But, there’s a long way to go.
The government’s initiative of “Open Government” focuses on fetching transparency across all the government processes and systems. This includes everything from sharing of information with the masses to refining the Government services quality.Have you heard about Gov 2.0? It actually projects how social media has been able to change the bonding between the Government and the citizens.
Currently, when at one end majority of the government departments have put up web portals to create direct interface with the public and accomplish tasks, at the same time most of these sites are static with mostly obsolete data and are not even updated regularly. There are some applications that have really shaped up the processes to be easy and convenient such as applying online for passports and income tax. But, majority of them still have gaps. The reason behind it may be the disparity between the governance and the competence of the vendor to whom the tender was awarded.
Unlike the corporate world, there are no universal platforms for the government processes. It is considered that the new push for Digital India may drive in some similar aspects, something based on the basic Concept of Social Media for Business like Facebook. It needs to be as simple and intuitive for people as it is with social media platforms without enhanced security.