With the introduction of Digital Media, the concept of marketing is got wider and which needs to be understand by every person right from green Grocer to big business man. Now understand the concept of Marketing, Traditional Marketing and Digital Marketing, difference between Traditional and Digital Marketing.
What is mean by Marketing?
Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably.

(1)   Opportunity Identification
(2)  New product Development
(3)  Customer attraction
(4)  Customer retention and loyalty building
(5)  Order fulfillment and After Sales Services.

What is mean by Traditional Marketing?

Traditional marketing refers to any type of promotion, advertising or campaign that has been in use by companies for years, and that has a proven success rate.

Methods of traditional marketing can include as

  •   Newsletters
  •   Billboards
  •   Flyers
  •   Newspaper print Ads
  •   Television spots or commercials
  •   Radio

Traditional Marketing refers to marketing method that emphasizes mainly on the ‘Four P’s’ principles.


What is mean by Digital Marketing?

In simplistic terms, digital marketing is the promotion of products or brands via one or more forms of electronic media.

Digital marketing refers to marketing methods that allow organizations to see how a campaign is performing in real-time, such as what is being viewed, how often, how long, as well as other statistics such as sales conversions.

  •   Social network marketing
  •   Search engine optimization
  •   Paid marketing
  •   Email marketing
  •   Viral marketing
  •   Experiment based market research
  •   Web Analytics
  •   Reputation management


Difference between Digital and Traditional Marketing


Traditional Marketing

Digital Marketing

Not Measurable


One Way Message

Multi Way Message

Audience Limited

Worldwide Audience

Time Dependent

No Time Limit

ROI is less

ROI is high.


Why Use Digital Marketing?

  •   Increase website traffic
  •   Increase brand recognition
  •   Improve search engine rankings
  •   Generate leads
  •   Increase online sales
  •   Conversions improve
  •   Better communications
  •   To improve Return of Investment (ROI)


Digital Marketing Consists of?

Difference between traditional and digital marketing


Blog by Optimized Infotech, pune One of the Leading Digital Marketing Training Institute in Pune.

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